Meluha cigars are a reference to the Ancient Eastern mythological place, ‘Meluha’, literally meaning ‘Land of the Pure’. Each component of a Meluha cigar stays true to its name. The leaf, the tobacco and the very hands that crafted it are the finest of its kind.
We believe so strongly in the spiritual uplifting and purity of our cigars that we follow a powerful Meluha Mantra. A mantra that has been inscribed on every cigar paper ring. It is a powerful ethos derived from the traditional Hawaiian philosophy of ‘Ho’oponopono’, a process of self-identity, meditation, and ultimately, self-surrender.
Once picked, these leaves are taken to our temperature- and humidity-controlled curing barn to dry for another two to three months under the watchful attention of our experts. It is here that the once verdant green leaves will turn a dark brown and take on the characteristics that make Meluha cigars so unique.
Soon the leaves are ready to be fermented in a fermenting house with a carefully controlled temperature. Over the next few months, they will also develop the unique flavour that makes them Meluha leaves.
They then make their way to a sorting room where expert handlers set apart the filler leaves according to colour and size and strip off their veins. Soon after, they are sent for another period of fermentation where the flavours mellow out.
When the leaves are ready a few months later, our expert rollers, or torcedores, bring them together for the final treatment. The leaves are bunched, pressed and finally rolled around the tobacco in a lengthy and specialized process.
Our torcedores have spent years learning the craft and perfecting the rolling method. However, where an average torcedore can make up to 100 cigars a day, our craftsmen are trained to make only 50. A slower and more precise method has ensured that every Meluha cigar has perfectly balanced flavours and the power to bring the smoker to an exquisite surrender.
A delicate Dominican wrapper leaf then covers each cigar and is ringed with the signature Meluha band.
We now hold in our hands a work of art. A treasured piece of good taste that began with a farmer’s practiced care and ended with the beautiful artistry of the torcedore.